The advent of the web has opened up novel vistas for conducting business. According to a survey, India could have around 500 million internet surfers by 2017. This creates a fascinating opportunity for businesses to market their services to an evergrowing population of internet users.
The internet has taken alongside it newer means of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures and other marketing collateral, do not work on the internet.
Inbound or internet marketing, is making money online or in the digital sphere. It requires into consideration things such as page rankings in search engine searches, advertising on search engines, banner ads on other websites, marketing on social media, etc. These marketing campaigns are highly focused and target the audience that a particular business really wants to serve ads to.
The need to market services and products on the net has given rise to a new industry – the web marketing industry. Marketing tips marketing companies in India provide comprehensive digital marketing services for businesses. They usually hire a specialist team of domain experts browsing engine optimization (SEO), search engine marketing (SEM), social media (SMM) and social media optimization (SMO).
A recently available survey noted that 34% of the companies surveyed had a digital online marketing strategy and 16% companies said they use internet marketing on and off. An astounding 50% of the respondents said they do not have a defined strategy for internet marketing. These numbers claim that there are still businesses that have not been subjected to the awesome capabilities and powers of internet-based marketing.
It is imperative for Indian businesses, specifically, in this age to realize the importance of having an integrated online marketing strategy if they desire to survive in a highly frenzied and competitive market. Minus the help of Digital Marketing Services, they flunk of creating a technique and face the dangers of seeing themselves become directionless. They will never know their online market share, their current market share will undoubtedly be gained by existing and start-up competitors and they’ll never have a robust online proposition.
AN ELECTRONIC Marketing Company in India might help businesses harness the power of a robust web-based online marketing strategy. The application of novel platforms just like the social media can be quite a game changer as more and more people are using them to activate with brands. It is an excellent spot to gain followers, build relationships them and serve them relevant and helpful content. Once they become loyal brand followers, targeted ads are served in their mind to convert them into customers.
Online marketing may be the present and the near future. Businesses staying away achieve this at their very own risk. It’s worthwhile to climb on to the digital bandwagon while the time is right.